A Bulgarian strength coach recalled years later that the 1996 season was the year his athletes started crashing mid-cycle. They were using creatine monohydrate from a new European broker, cheaper than the previous Japanese supplier. The product tested at 97% purity on paper. But three of his lifters plateaued for eight straight weeks. A lab in Cologne eventually found the culprit: residual creatinine — creatine’s degradation product — sitting at levels just under 2%, combined with a moisture content nobody had measured. The athletes were getting less functional creatine per gram than they thought, and the creatinine was doing nothing useful at all.
That story circulated through the sports nutrition industry for years. By 2000, serious supplement brands had started demanding test data beyond the basic percentage: moisture by Karl Fischer titration, creatinine by HPLC, heavy metals by ICP-MS. The 97% number meant nothing without the breakdown.